A Blast To The Past

Spring 2026

Ad Campaign and Research

This project takes place in the United States around 30-40 years from now, when climate change has taken a large toll on the ecosystem, causing many animals to migrate to northern states. The impacts of climate change and increased logging have made National Parks scarce, only existing in Northern States where the cooler weather and thicker forests can still support the ecosystems and agriculture the United States used to have.

You Aren't Scared Enough.

We Haven't Done Enough.

And The Worst Is Still Yet To Come.

Climate change is already evident in the United States, with the average temperature rising by about 1°C since the 1970s. Climate models predict that the southeastern United States will see a temperature increase of 2–10°C by 2100.

Average precipitation in the U.S. has increased by 30% during autumn since 1901. Alternatively, there has been a decrease in precipitation during summer, with drought affecting a larger portion of the southeast over the last 3 decades.

The United States is projected to see major changes to sea-level, super-regional temperatures, precipitation patterns, major impacts to ecosystems with potential to break down interspecies relationships, an increase in wild fires, insect outbreaks, severe storms, and drought by 2030-2050 even under the most optimistic CO2 predictions.

The average annual temperature in Michigan has risen by 1.8°F between 1979 and 2021. This rise in heat has resulted in an increased water demand for crops, increased the frequency of heat stress on trees, crops, livestock, and workers. Climate models project that this average will increase by 2.7°F to 7.0°F by 2040-2059 under an intermediate emissions scenario, and up to 15.8°F by 2080-2099 under a higher emissions scenario.

Studies have recorded Michigan having more erratic freeze/thaw cycles in the spring that may damage fruit crops and trees, as well as impact pollination success, leading to yield losses in farming and higher production costs. There has also been an increased risk of drought during the summer, leading to further costs to farmers.